Property Management Resources

January 7, 2014

Now Is the Time to Really Go For It

Filed under: Business Development — Tags: , , , — Mary Daggett @ 9:00 am

If you are not rapidly growing your business now, you likely are not really in business.

If you are in the apartment or related business and you agree or are challenged by this observation then you are alive and pushing for opportunity, if not it’s doubtful. The same amount of effort and imagination spent staying alive during the economic down turn will now produce three times the result, not only because we are in the up side of our business cycle but because basic economic and demographic changes are causing long term market changes that favor the apartment business. The wind is at our backs.

Look around and see who is doing things. They are not always the same people as before. Question all your old assumptions about what can be done and what to avoid. Get energized by moving out of your rut. Yes, you are in one, we all are to some degree. Seek others who are doing the same in your business and other businesses. Action and enthusiasm are infectious just the same as doubt, fear and same old – same old.

Almost every time I engage with Multifamily Northwest events, classes, committees etc., I come away with a new clue, idea, contact etc. When I am open-minded I see new things I can do or use and often remember things I had forgotten. If you are a member and not getting the same, you’re probably walking wounded not really in business and worse yet, it’s your own fault.

First you have to show up. It’s been said by a lot of successful people, 85% of success is just showing up, which includes having an open mind.

The table talk at all sorts of events and projects is ripe with shared experience, observation, added perspective, angles and possibilities. Rub shoulders with new people. You already know what your current crowd knows or thinks they know.

Portland and Oregon’s other major cities are growing. Just read the October Apartment Report put out by Multifamily Northwest. Its straight talk with specifics and mostly all positive. More people need places to live and larger numbers have more money to pay for them. More properties and management need more products and services. There is a new energy out there and you can be a part of it. Get refreshed, take some initiative, get active or join. You may find your head isn’t on as straight as you thought. You can’t get it if you don’t plug in.

In this environment risk is less risky and more largely rewarded. Remember you are either growing or dying. There is no such thing as just holding your own.

From Jerry Mason – Westland Investments

1 Comment »

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    Comment by Agustin — April 23, 2014 @ 6:20 pm

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